HOW WE COLLABORATE
Our services include branding and identity development, marketing and advertising, and business consulting. We also offer training and workshops to help our clients build their skills and knowledge and achieve long-term success. We work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.
Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.
Contact us to schedule a consultation to discuss your business, your branding goals, and your budget to determine if the Brand Bar or custom solution is the right option for you.
Once we have determined if the Brand Bar is a good fit for your business, you will select a fully prepared brand. Our Brand Bar includes logos, color schemes, fonts, and key elements.
looking for something more in-depth …
our customization option includes segmentation, a powerful tool for discovering customer needs and growth potential. By examining a target market’s behaviors, motivations, and frustrations, we can identify unfulfilled needs and turn them into competitive advantages.
After you have selected your Brand Bar option, you can download the package ready for imidate use. If the package is “off” slightly, our team can work with you to customize the package to alter the logo, color scheme, or other branding elements to ensure a perfect fit.
Custom package options will have a brand built from the ground up, paying close attention to brand attributes.
Brand attributes are characteristics that describe the qualities of a brand. They reveal personality, functionality, and traits through imagery, language, actions, and tone.
Once the customization is complete, we will present the final branding elements for your review. You will have the opportunity to provide feedback and make any final adjustments before the branding elements are finalized.
Once the final branding elements are approved, we will deliver them to you in a variety of formats to ensure that you can use them in any marketing or branding materials.